Sunday 17 August 2014

Normcore

Hi!!
Today, I introduce you "Normcore" because I'm interested in it
 in this season trend fashion style keywords.





Do you know ' Normcore'? What's  'Normcore'?



Normcore is that.........
 "it is the combination of the normal and hardcore,is one of the popular style in U.S.
   According to NewYork  magazine "The cut", it looks like the clothes that you buy it in the
   shopping mall (by fashionsnap.com) "


for example.......







However, in Japan, norm core is called "AEON girls (AEON is the famous big shopping mall in Japan)". ( by fashionsnap.com)
According to the article of fashionsnap.com, in Japan, the place that is the most sell clothes is the biggest shopping mall-for example,AEON, lalaport and more because it has many the japanese real clothes fashion brand. One Japanese women fashion magazine "mina" says ' all of the Fashionable girls is crazy about AEON shopping mall'.Therefore, tha author of this article was so amazing because many japanese fashion magazine says many word and make the trend in the women lifestyle for few years.The author says 'the trend of this year is AEON girls and the production model girls that is the thing that many girls wear same clothes and putting on the same makeup,has not the personality of their fashion and makeup.' the author think about it that AEON girls and the producution model girls put into Normcore in many thing.


After I read it, surely,I think normcore is able to put into AEON girl and the productional model gils in many thing.for example, in the common point of it, the normal style,the sameness point,no personality of fashion.
However, I think AEON girls is not called "normcore in Japanese version." because normcore is not no pesonality and the normal style,the clothes that you buy in the shopping mall, but it has the good point of wearing the normal style by oneself and appear the personality and the fashion style of oneself.Normcore people have the speciality thing for the item or clothes.Seen from my view point, AEON girls and the productional model girls is no personality, no wearing by oneself and the sameness.

So,normcore is the difficult thing that people those are stylish and have the personaality and the incredible fashion sense can only wear. Futhermore, it is include in the lifestyle and value of he person.In my idea, normcore is the ultimate basic and simple style without the decoration. The difitination of the normcore is the difficult thing,but it is the good thing that you appear the personality or your style.


Finally, I recommend the Japanese women fashion magazine "FUDGE".
It introduce the simple, basic style,preppy and trad styling that it looks like normcore for girls.




Thank you for reading!








Tuesday 10 June 2014

From Japan to World!

  

Today, I show the present of Japanese apparel brand from the article of 
British fashion web site, The Business Of Fashion, recent fashion industry in Japan and
my opinion.



Recently, in Japan, womenswear fashion retailers grow and aim to expand overseas.



http://www.businessoffashion.com/2014/06/mass-japanese-apparel-chains-go-global-pal-group-cross-company-baroque-mash-style-lab.html

Especially, from this article, I focus on Baroque Limited that it made many trend Japanese womenswear item and the brand which is popular among young women in Japan.

In September 2013, the stake of Baroque Limited including SLY,moussy,SHELTER and more was bought by a powerful Chinese retailer, Belle international. 
 Baroque Limited hopes to become a major Asian-wide apparel and fashion goods retailer.





http://www.businessoffashion.com/2013/09/belle-baroque-japan-sly-moussy-rodeo-crowns-shelter-black-rienda.html

I think Baroque Limited brand, SLY,moussy, SHELTER will be expand the popular in Asia
because it's so casual and simple design. 
In Japan, this brand is popular with many generations.

However, another Japanese womenswear apparel retailer, MarkStyler including EMODA,
MURUA,MERCURYDUO and more also expand the store in China.

MarkStyler has many brand directed by famous girl,model and talent  in Japanese girl fashion magazine"ViVi" "JJ" that the target is from 18years old to 25years old.

MarkStyler take hold the new item fashion collection "touch me" twice in every year.
It directed by famous stylist in Japan or Foreign country and has high quality show art.

http://special.runway-ch.com/touchme/


From now, MarkStyler will be continue to direct many contents in Japanese womenswear industry.


I think that both MarkStyler and Baroque Limited competition is so hard because both many brand is the same place in the fashion shopping bulidings in Japan, for example, SHIBUYA109,OIOI JAM,LIMINE and more.


In China, which retailers win in the difficult competition of Japanese womenswear brand?
In addition, which is the famous Japanese wear brand like UNIQLO all over the world?


I'm looking forward to seeing the flowing of it!

P.S. Please check it, Each web shopping site!

Baroque Limited : SHEL'TER official web store www.ec-store.net/ 

MarkStyler :RUNWAY web store  http://runway-webstore.com


Which do you like it?



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Wednesday 28 May 2014

Made in Japan!



 When you go trip in Japan, you bother that buy the souvenir for friends or family,don't you?
你来日本的时,想一想买什么东西好朋友和家人的特产,对不对?

For it,  recommend the cosmetics made in japan!
我推荐作日本产的化妆品!







The cosmetics made in Japan is high quolity n have an effect on many skin trouble!
日本产的化妆品是高品質还有功用肌肤困扰!


Now, famous Japanese cosmetic brand is SHISEIDO,shuuemura and SK2.
But, I recommend Japanese cosmetic brand is another brand as below.
现在在世界有名的日本化妆品是资生堂,shuuemura和SK2。
但是,我推荐下次的日本产的化妆品是别的名牌!


1. ALBION      http://www.albion.co.jp






I use all ALBION skin care item!
It is more cheap than SK2 or SHISEIDO.
我用全ALBION的东西!
这个价是比SK2和资生堂东西价便宜!

ALBION is the popular brand in many department store!
ALBION是人気的名牌在日本的很多的百货店!





2. ADDICTION    http://www.addiction-beauty.com







This brand is produced by Japanese makeup artist, AYAKO.
Its character has many color and good brightly color! 
ADDICTION的制片是日本化妆师,AYAKO。
这个特性有很多的色还有不错的发色彩!





In Japan, there has many Japanese cosmetic brand.
For example, RMK,EMODA,IPSA,AYURA,THREE...and more.

你来日本的时,请看很多的日本产的化妆品在百货店!
日本产化妆品是真很多,看看和试试是真有意思!



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Monday 21 April 2014

L.I.P.S

 
What is the important thing in makeup?

The important thing in my makeup is lips!

think lips is the important thing in makeup,don't you?



Last years, when I join the events, 'VOGUEgirl university' 
that it is the Japanese girl fashion magazine events,
I heard 'lady must focus on lips in makeup! Lips is the thing that impact the first impression and express the face color from Japanese makeup artist,MIchiru.
Since that, I focus on lips in makeup!
 


I change my lips color by fashion, makeup of the day and the feeling .


-------for example------ 

In Working, blouse & short pants × BEIGE LIP stick = simple style!

 


In Date, dot retro one piece × PINK lip stick = pretty,girly style!




In Go Shopping, British casual jacket & skinny jeans × ORANGE LIP stick = fresh rough casual style!




In Night out party, Blue mini tshirts & White long skirts × RED LIP stick = Vivid Party girl style!








So, lips color meets fashion and feeling make the stylish and good sense !
In make up, you should focus on putting on lip than blush!
How would you like to focus on putting on lip in this spring and summer?!


Lip is the special right of lady!
Lady and girl, let's enjoy fashion and lip anytime!


this is my lip item collection!
maybe, it is increasing more!







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Tuesday 15 April 2014

Dior


I went to Dior Addict fluid stick events,POPUP Store in Daikanyama,Tokyo in last Saturday!


ln this place,there is new item,Dior Addict fluid stick and Dior vernis!


New item, Dior Addict fluid stick is good color,good comfortable,moist,no stickness and keep the long time!
New vernis looks like gelnail! it's so good color! From now,this season,spring and summer, it maybe be useful!

I was makeup red color by Dior beauty advisor!


I hear that this red color is the most popular color in Tokyo because the model is makeup it on the advantage!



ln this POPUP Store, there was awesome book! it is the inspiration words for lipgloss from Chritian Dior parfumes!











I think Dior's passion that it makes women beautiful is the thing that affect  women and the thing that the wishes women around the world wanna be a elegant and beautiful makes come true!

The idea,inspiration and policy of Dior's making is thinking about women and the magic that women be beautiful n shinny!
I wanna learn Dior more because Dior is the popular and famous brand, couture around the world and spend many years! Additionaly, since the first time I watch the collection of Dior in elementary school student,I'm love it, Dior n I'm crazy about Dior!
 




in my Dior collection!

In my future, I wanna be VIP customer of Dior lol 


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Saturday 5 April 2014

from ASIA!!!


Hello, everyone!

The last day, I went to the popular Korean cloth brand in Japan,DHOLIC 2014Spring Summer exhibition!

Its spring and summer item is so cute!



In addition, the interior in exhibition looks like the room that every girl respect and like.



I'm interesting in the sunglasses on the dresser.
They are  nice shape that I haven't see design in Japan.



Recently, I think that fashion brand made in Asia is coming the boom around the world and
the good fame in fashion industry.

For example, Fleamadonna, Sretsis,SOMARTA


----Fleamadonna-----
In MercedesBenz Fashion week Tokyo 2014-2015 FW,
this brand was gathered by Japanese media!










They are so girly style, but contain with street chic mix style!
It use rich romantice well with accept pastel color and trend color!
I haven't see the design in japan!
I like the color that Korean brand how to use!


-----Sretsis------

This brand is from Thailand!
It's so cute an pretty,girly world!









I think that this design concept is 60s or royal in Europe style,
especially , the shape of skirt and mini tight,volume tops!
Maybe, this brand will be popular with Japanese girl
Because it looks like the design and color that they like.
I think Japanese girls clothe brand mimic in the future!

-----SOMARTA------

This brand has the fame around the world.
The popular artist in the world, Lady Gaga likes it.

In the MV of 'G.U.Y.' By LadyGaga, she wear skin suits by this brand.



It fits her and hers interesting world and sense!









this brand has mysterious,beautiful,the good of lace!
Its show is wonderful in everytime!
I like the delicate lace of it.
I think the brand that makes the delicate lace and design is only 'SOMARTA' in the world!


So,please check it,the brand from asia!


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