Today, I show the present of Japanese apparel brand from the article of
British fashion web site, The Business Of Fashion, recent fashion industry in Japan and
my opinion.
Recently, in Japan, womenswear fashion retailers grow and aim to expand overseas.
Especially, from this article, I focus on Baroque Limited that it made many trend Japanese womenswear item and the brand which is popular among young women in Japan.
In September 2013, the stake of Baroque Limited including SLY,moussy,SHELTER and more was bought by a powerful Chinese retailer, Belle international.
Baroque Limited hopes to become a major Asian-wide apparel and fashion goods retailer.
http://www.businessoffashion.com/2013/09/belle-baroque-japan-sly-moussy-rodeo-crowns-shelter-black-rienda.html
I think Baroque Limited brand, SLY,moussy, SHELTER will be expand the popular in Asia
because it's so casual and simple design.
In Japan, this brand is popular with many generations.
However, another Japanese womenswear apparel retailer, MarkStyler including EMODA,
MURUA,MERCURYDUO and more also expand the store in China.MarkStyler has many brand directed by famous girl,model and talent in Japanese girl fashion magazine"ViVi" "JJ" that the target is from 18years old to 25years old.
MarkStyler take hold the new item fashion collection "touch me" twice in every year.
It directed by famous stylist in Japan or Foreign country and has high quality show art.
http://special.runway-ch.com/touchme/
From now, MarkStyler will be continue to direct many contents in Japanese womenswear industry.
I think that both MarkStyler and Baroque Limited competition is so hard because both many brand is the same place in the fashion shopping bulidings in Japan, for example, SHIBUYA109,OIOI JAM,LIMINE and more.
In China, which retailers win in the difficult competition of Japanese womenswear brand?
In addition, which is the famous Japanese wear brand like UNIQLO all over the world?
I'm looking forward to seeing the flowing of it!
P.S. Please check it, Each web shopping site!
Baroque Limited : SHEL'TER official web store www.ec-store.net/
MarkStyler :RUNWAY web store http://runway-webstore.com
Which do you like it?
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